Family and Consumer Sciences Brand

Introduction

AAFCS is the copyright and trademark owner of the FCS logo and related visuals.

As a leading organization in the field of family and consumer sciences, the American Association of Family & Consumer Sciences (AAFCS) recognized the need to increase the understanding and appreciation of the field among media, legislators, and the general public. In the fall of 2010, AAFCS invited Alliance for Family & Consumer Sciences organizations to be a part of the Family & Consumer Sciences Branding Initiative, where they would develop messages to clearly communicate the value of the family and consumer sciences field, as well as an icon that would convey the essence of the field. The following 11 organizations signed on and made family and consumer sciences history! 

In 2018, the family and consumer sciences brand was expanded to include the related titles of human ecology, human sciences, health and human sciences, and home economics (outside of the U.S.). You will see the icon for each title below the family and consumer sciences icon.

Associations

FCS-Related Youth Organization

Government

Items for Download

To request other versions of the icon or high-resolution icons for print, please email twiese@aafcs.org.

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Home Economics Icon

Using the Brand

The Family & Consumer Sciences icon and tagline, “Creating Healthy and Sustainable Families,” are overseen by AAFCS.

Organizations and individuals seeking to use the FCS icon and tagline can request permission through AAFCS using the below linked form. 

Click Here - to submit your usage request

All uses of the FCS icon and tagline shall comply with the Co-Branding Toolkit and Graphic Standards Manual.

  • AAFCS/Family & Consumer Sciences Co-Branding Toolkit. This toolkit provides information about the development of the brand, key messages, icon, and brand story.
  • The Graphic Standards Manual provides guidelines on how to properly display the icon. When using the icon for the purposes stated above, please be sure the logo is not distorted in any way and used on a white background.

FCS-Branded Merchandise

As the overseer of the Family & Consumer Sciences icon and tagline, AAFCS has a number of official products for sale at the store. If you would like to sell these products at your affiliate meeting, order giveaway items to use at an affiliate meeting, or make product suggestions, please email twiese@aafcs.org.

If your affiliate or unit has a special product for a targeted audience or purpose that you would like to sell, please  complete the Permission Form.